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Why we invest, and why we don’t- Bharti Jacob- Co-founder Seedfund in Economic Times-13th August 2010

As Co-founder of Seedfund, one of India's most active early-stage venturefund, Bharati Jacob occupies a vantage point in the country'sentrepreneurial ecosystem. An alumnus of the Wharton School, she was earlier onthe team of Infinity Ventures and has since led investments in a clutch of hotstart-ups such as ticketing company Redbus.in and budget healthcare chainVaatsalya.



In this column written exclusively for The Economic Times, Ms Jacobexplains why entrepreneurs need to understand the investor's point ofview.



On return on investment

As early-stageinvestors, we are looking for the Holy Grail — a deal that will multiplyour money such that we get '50 or '100 back for every rupee we invest. For acompany to provide such returns to its investors – it should eitheraddress a large volume and low margin market or a highly profitable nichemarket. Since we invest to exit, the company must have the potential to list onthe stock market or be acquired profitably!



On value proposit…

We are the champions- Queen

I've paid my dues -
Time after time -
I've done my sentence
But committed no crime -
And bad mistakes
I've made a few
I've had my share of sand kicked in my face -
But I've come through

We are the champions - my friends
And we'll keep on fighting - till the end -
We are the champions -
We are the champions
No time for losers
'Cause we are the champions - of the world -

I've taken my bows
And my curtain calls -
You brought me fame and fortuen and everything that goes with it
-
I thank you all -

But it's been no bed of roses
No pleasure cruise -
I consider it a challenge before the whole human race -
And I ain't gonna lose -

We are the champions - my friends
And we'll keep on fighting - till the end -
We are the champions -
We are the champions
No time for losers
'Cause we are the champions - of the world -

Invictus – William Ernest Henley

Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.